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Standard SendPulse service variables list

Here you’ll find a list of standard service variables that you can use when creating email templates and sending campaigns.


  • {{webversion}} – email message web-version, view the message in browser
  • {{email}} – email address
  • {{date}} – date
  • {{subscriber_id}} – subscriber ID, the individual number that is unique for each subscriber
  • {{host}} – website domain name
  • {{archive}} - insert a link to an archive webpage for the current mailing
  • {{sp_subject}} - displays the current mailing subject
  • {{sp_listname}} - displays the mailing list name
  • {{sp_listsubscribers}} - displays the number of subscribers in a mailing list
  • {{current_year}} - the current year
  • {{optin_date}} - the recipient's subscription date
  • {{unsubscribe_url}} - unsubscribe link


We will update the list each time after adding new service variables.


SendPulse service can understand and process variables that are specific for MailChimp and Unisender. They are replaced by SendPulse standard variables.