Additional Features

How to add unsubscribe reasons to the unsubscribe page

When you create an unsubscribe page you have the opportunity to specify a list of reasons for unsubscribing. So, if your recipient unsubscribes from your mailings, he or she will be able to specify the reason why they are doing so. After analyzing the reasons for unsubscribing, you will be able to improve your future newsletters. For example, if recipients unsubscribe from your emails because of the excessive amount of mailings, you can reduce the number of outgoing messages. To specify...

Email Authentication

Your emails are authenticated by default with the digital signatures of SendPulse. This helps to ensure high delivery rates. In this step by step guide, we'll show you how to set up your domain's DNS records. **Generate SPF/DKIM records** Log in to your account and navigate to "Service settings" in the left menu. Open the tab "Email Authentication." Choose "Custom sending domain" and click "Activate". Here you can add your own domain (for example, domain.com) ...

How to export and import data from and to Bitrix

Data export to SendPulse If you want to export data from Bitrix to SendPulse, go to "SendPulse Emails" -> "Export" tab. Select mailing list in SendPulse for export. Then select data type: * Users * Leads * Contacts * Companies When everything is set - click "Start export". Data import from SendPulse to Bitrix If you want to import data from SendPulse to Bitrix, go to "SendPulse Emails" -> "Import" tab. Select the mailing to list that contents addresses for import. A ne...

User Access Levels

This function will be useful for everyone who: * Gives mailings to outsource maintenance * Wants to give employees access to send mailings, thus eliminating leakage of subscriber base * Wants to hire a designer to design a template * Provides the results of mailings to a marketing specialist for the analysis * Keeps books with the help of a specialist, who conducts and supervises all payments and cash flow in account User access levels eliminate the possibility of leakage or disse...

Newsletter Archive

To start working with the archive, you must set it up. First, go to the menu item "Newsletter Archive". Here are some fields that you have to fill in. You can put a logo or your company name on the archive page. You can make a reference to the title of an archive on your website or blog by typing its address in the "Link from title” field. On the same page you can add a description of the archive, the favicon of your site, set the background color of the page, and select the language an...

What is clever personalization?

So, what is clever personalization? Personalization means the opportunity to insert personal client's information in every email message you send. Clever personalization is a substitution of personal information by some criteria. This means that, depending on the content in the variables, certain information will be sent. All clever variables depend on the value you select. It can be: * is empty * equals * doesn't equal * contains * doesn’t contain * starts with * ends with * ...

Send an email campaign using segmentation

If the customer has subscribed to your newsletter, it does not mean that it will exactly match their interests. You must bear in mind that the needs of consumers can be completely different. Often, they need just some of the products offered, and if you do not listen to these needs, your newsletter will be sent to spam. Even the perfect email will be deleted if it doesn’t contain any information that the recipient is interested in. _Segmentation is a strategy that involves dividing the target au...

Standard SendPulse service variables list

Here you’ll find a list of standard service variables that you can use when creating email templates and sending campaigns. * {{webversion}} – email message web-version, view the message in browser * {{email}} – email address * {{date}} – date * {{subscriber_id}} – subscriber ID, the individual number that is unique for each subscriber * {{host}} – website domain name * {{archive}} - insert a link to an archive webpage for the current mailing * {{sp_subject}} - d...

Variables and their usage

Variables are represented as dynamic content that changes depending on the recipient. In other words, you can add information into an email that will be personal to a particular client who receives your newsletter. Each variable is placed into brackets. Example: {{email}}, {{name}} and so on. There are a lot of variables in the SendPulse service, so we decided to split them into several groups: * sender variable data (#sender) * subscriber variable data (#client) * technical variables ...