How to add unsubscribe reasons to the unsubscribe page
When you create an unsubscribe page you have the opportunity to specify a list of reasons for unsubscribing. So, if your recipient unsubscribes from your mailings, he or she will be able to specify the reason why they are doing so.
After analyzing the reasons for unsubscribing, you will be able to improve your future newsletters. For example, if recipients unsubscribe from your emails because of the excessive amount of mailings, you can reduce the number of outgoing messages.